> For the complete documentation index, see [llms.txt](https://docs.eonian.finance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.eonian.finance/resources/brand-guide-media-press-kit.md).

# Brand Guide / Media Press Kit

Ensure consistent branding, accurate information, engaging content, and compliance with guidelines when promoting Eonian in marketing, including ads, articles, websites, and printed materials.

### Naming

Important to refer to the project as Eonian or Eonian DAO. 

We are Eonian as a brand, and Eonian DAO is the full name of the company. For example, Google is a brand, and Google Inc is the name of the company. Please use Eonian when it is clear from context that we are talking about our brand. You can use Eonian DAO when it can not clear without additional context. 

{% hint style="warning" %}
Please do not use Eonian Finance name. We used eonian.finance only in our website domain and Twitter handle due to registration limitations.
{% endhint %}

### **Messaging**

* **In a sentence -** Innovative and easy solution to fight crypto hacks and earn passive income.
* **Proposition -** Passive, safe, profitable

### Logo and Colors

You can find our project colors and logo in different formats on our [Brandfetch](https://brandfetch.com/share/je60py9pr5x2g9rs3ox2zm0s4xt64n9y).

### Fonts

* Headline - The [Inter ](https://fonts.google.com/specimen/Inter)font family used for larger, high-impact text such as headlines or titles.
* Body - The [Roboto ](https://fonts.google.com/specimen/Roboto?query=Roboto)font family used for longer text, like paragraphs or secondary text.